PROJECT DESCRIPTION
My goal for this Nike campaign was to create a powerful copy that was simple for viewers to understand.
PROBLEM
During the manufacturing process of Nike products, excess textiles are repurposed into new items to help reduce waste. One initiative that supports this effort is Nike Circularity—a program where artists reimagine the life cycle of products, transforming discarded materials into fresh creations with new stories.
SOLUTION
The product shown is the Nike Cozea, part of the Easy On line. Designed specifically for women, these shoes and accompanying items aim to simplify daily routines. The ultimate goal is to provide comfort and confidence, knowing that every purchase contributes to minimizing product waste.
CREDITS
Designed in Adobe Creative Cloud - InDesign.
YEAR
Spring of 2025
Additional Copy Write
