PROJECT DESCRIPTION
Dickies is a well-known apparel manufacturer recognized for its everyday clothing and durable workwear. However, the current photos on their website lack the creativity that could truly showcase the brand's unique qualities. While maintaining visual appeal is important, adding distinctive and creative elements can help the brand stand out and better reflect its personality and products.
To enhance the visual appeal of Dickies' promotional materials, several creative styles were introduced:
Paint Bag Concept: The first design features a bag with paint splatters against a background that resembles a painter's canvas. This artistic approach symbolizes the hands-on, creative spirit of Dickies' customers, merging practicality with a creative twist.
Purple Hue Design: The second design employs shades of purple to evoke a sense of calm and comfort, mirroring the cozy feel of a favorite Dickies shirt. The addition of subtle violet plant motifs enhances this sense of tranquility and natural ease.
Honeycomb Gradient Design: The third design incorporates a honeycomb pattern with varying opacities and a gradient effect, adding depth, brightness, and contrast. This modern and dynamic design element makes the visual more striking while subtly highlighting the durability and versatility of Dickies products.
These designs not only enhance the visual appeal but also convey the emotions and inspirations that Dickies products provide, aligning the brand's imagery with its identity. By integrating these creative elements, Dickies can differentiate itself from competitors and connect more deeply with its audience.
Instagram - 1080x1080 and 1080x1920
CREDITS
Designed in Adobe Creative Cloud - Photoshop
YEAR
Summer of 2024
