PROJECT DESCRIPTION
My goal for Sinful Spirits is to promote Great Lakes Distillery with a new flavor and consistent branding that is true to Milwaukee and its party lifestyle.
Problem
Great Lakes Distillery currently lacks a vibrant, party-style drink that captures the fun and energy of Friday night activities. This product is designed for college students seeking the sweet, flavorful experience of a hard seltzer.
Solution
I’ve created a bold, Milwaukee County-inspired bottle design that speaks directly to this audience. The packaging highlights all the essential information while celebrating local pride and weekend enjoyment.
CREDITS
Designed in Adobe Creative Cloud - InDesign.
YEAR
Spring of 2025